Where Are The YouTube Politicians?

by Zoe Pollock

Seth Masket wonders:

A century ago, if you wanted to run for office, you needed the backing of a party boss or some major money figure; no one could do it on their own. You needed expertise, infrastructure, and lots of money—more than any one person could amass. Yet today, the thinking goes, it’s possible to put together a campaign by yourself. A charismatic speaker with a bit of money can just hire some people and use some clever marketing tactics (Facebook ads! Viral videos!) and get himself elected. You can probably do it all with an iPhone. Except… it doesn’t actually work that way. No, the party bosses don’t quite work the way they used to, but they’re still there, in one form or another. And people who think they can make it in politics on their own fail far more often than they succeed.

In research for my book, I studied the backgrounds of people involved in local politics in California. It turns out that lawyers and businesspeople, the people we tend to think of as strong potential candidates, have no real advantage in elections—they do about as well as anyone else. The people who do have electoral advantages are those who have worked for officeholders, are related to officeholders, or have ties to political organizations like unions or interest groups.

via The Dish http://dish.andrewsullivan.com/2013/04/06/wheres-the-viral-politician/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+andrewsullivan%2FrApM+%28The+Dish%29