Our latest challenge from the good folk at Nike was to create a charming motion piece to increase awareness of their impressive Reuse-a-Shoe initiative and it's process.

Nike Reuse-a-Shoe takes worn out athletic shoes and grinds them down to create a new material called Nike Grind, which is used to make high-quality sports surfaces including courts, turf fields, tracks and more.

Full project page: manvsmachine.co.uk/projects/project/nike_reuse_a_shoe

—

CREDITS:

Design, Direction & animation:

ManvsMachine

Audio:

Echolab

Cast: ManvsMachine

Tags:

via Vimeo / Accentfeed http://vimeo.com/channels/accentfeed/67394349

johalputt ManvsMachine video Vimeo / Accentfeed

20:22

These idents are part of a top-to-toe rebrand of the TV on-demand service.

The overall scope of the project has been to develop a new and innovative identity package for the BT Vision service; with a brand that needs to work across all media and is able to sit with the existing BT brand and BT Vision product logos. Completed in association with our friends and regular collaborators, Proud Creative.

Find out more about the project here:

creativereview.co.uk/cr-blog/2011/october/bt-vision-rebranded-by-manvsmachine-and-proud-creative

—

Direction & Animation:

ManvsMachine

—

High Speed Photography:

Jason Tozer

—

Audio:

Resonate

Cast: ManvsMachine

Tags:

via Vimeo / Accentfeed http://vimeo.com/channels/accentfeed/29951564

johalputt ManvsMachine video Vimeo / Accentfeed

20:22