Social monitoring startup DataSift is releasing an open source, embeddable version of its Query Builder today, allowing anyone to customize and embed the company’s tool for conducting social media searches.
Co-founder and CTO Nick Halstead told me that DataSift’s “key differentiator” in the social monitoring market is its focus on “getting the right answer,” rather than just overwhelming its customers with data. The Query Builder is an important part of that, allowing customers to create highly specific searches using a visual interface, with no coding required.
And by open sourcing this tool, Halstead said DataSift is allowing any developer to include its social data in their own applications. That could be particularly significant in the world of business intelligence and analytics, he said, because social data is often “siloed” away from other important business data.
“We believe that the monitoring market is actually quite a small subset of the BI and analytics market,” Halstead said. “We think social data should be a first class citizen in that ecosystem.”
This also makes the Query Builder entirely customizable, so developers can add or remove any features that they like. At the same time, Halstead said the answers are still delivered in the company’s own data language, so you’ll need a DataSift subscription to use even the customized versions.
Developers can read more about the project here.
via TechCrunch http://techcrunch.com/2013/02/14/datasift-open-source-query-builder/
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