Storytelling the Stillmotion Way: Part 4

Hello beautiful pupils! We’ve made it to the final stretch of our series on storytelling with Stillmotion. In this segment, we’re challenging YOU to tell a story on video using the principles you’ve learned in parts one, two, and three of this series. We’re offering some awesome prizes for the winners and runners up of this challenge (scroll to the bottom to take a peek, but hurry back!) so pay close attention!


Now before you pick up that camera, the knowledgeable and generous folks at Stillmotion are going to walk you through this process one last time as they create their own sample video:



Your challenge, should you choose to accept, is to use the 4 P’s to tell the story of somebody who is doing what they love.




Once you’ve chosen your topic, it’s time to delve into the discovery process, which we covered in part two.

-A member of the Stillmotion team went over to Coava, the coffee shop they chose to make their video on. He got a sense of the setting, and talked to as many people as possible about their jobs and coffee.

-The team also scoured the internet for articles, blogs, and reviews on Coava.

-Through this research, the team came up with these 5 Keywords:

Relationships, Collective, Passion, Craft, and Precision


With these keywords, which represent the Purpose of the film, it’s time to start establishing the other three P’s:




Guided by the keywords Relationship and Collective, the team chose to showcase a variety of faces at Coava, as opposed to showing just one perspective.




-The keywords Craft, Precision, and Journey helped the team decide to tell the story of a bean — from roasting all the way to being poured.

-Although not an explicit conflict, they chose to center their story around peoples’ perception of coffee, and to tell the story that coffee is much more than you think.




-The team decided to shoot the video at the corner of the coffee bar where drip coffee is made because it fit all five keywords.

-Not only was it relevant, the counter was also comfortable for the subjects, and production friendly with lots of great natural light.




Next the team made a storyboard and shotlist. They used their keywords to develop a visual style and cut scenes and shots that didn’t fit the story they were trying to tell. They then used these materials to create a call sheet.




Once again, the keywords, especially Precision and Craft, were at the forefront of the Stillmotion team’s mind when they selected gear:

-Movement: Tripod and slider for their precision

-Camera: Red Epic for slow motion to get inside the process

-Lighting: Profoto HMI and Westcott Icelight for speed of use and comfort of patrons.

-Lenses: Canon 50mm Cinema Prime so viewer feels like they are in the scene and Canon 190mm Macro to get inside the process.




When it came to shoot day, the team stayed present, kept it simple, varied their shots and coverage, and wasn’t shy about putting themselves in the right place to tell the story. Here is their video:



Now it's your turn!



Here are the rules for the challenge:

+ Use what you've learned in the Storytelling the Stillmotion Way series to tell the story of somebody who is doing what they love.

+ Your video should be one to two minutes in length.

+ If you add music, use a song you've created or something from the Vimeo Music Store, or With Etiquette.

+ Add your video to the Storytelling the Stillmotion Way Challenge Group:



Make sure you upload and post your video to the Group by Monday, May 6th at 11:59 PM (EST).


Remember that only videos made specifically for this Challenge will be considered. All videos must be approved by the Vimeo Staff before appearing in the Group, so don't worry if your video doesn't show up at first; we'll get to it!


And here are the prizes:

+ The top 10 finalists will receive a $99 music license from our friends at With Etiquette.

+ Third place will receive a Simplis Quick-Release Plate, plus two Universal Accessory Mounts from Cinevate, and a free Vimeo Plus account for one year!

+ Second place will receive an Atlas FLT Camera Slider from Cinevate, and a free Vimeo Plus account for one year!

+ First place will receive an Atlas FLT Camera Slider with Moco from Cinevate, and a free Vimeo PRO account for one year!


Now it's time to tell your own story! We can't wait to see what you come up with!



Ready for a challenge?


Use what you've learned in the Storytelling the Stillmotion Way series to tell the story of somebody who is doing what they love.


Accept this challenge



  • Storytelling the Stillmotion Way: Part 4

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  • Storytelling the Stillmotion Way: Part 3

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  • Storytelling the Stillmotion Way: Part 2

    Learn how to use research to develop keywords to guide the pre-production process…





  • Storytelling the Stillmotion Way: Part 1

    Learn about the art of storytelling from the folks at Stillmotion, starting with…









via Vimeo Video School Lessons http://vimeo.com/videoschool/lesson/396/storytelling-the-stillmotion-way-part-4

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